Winners CarParts.com, italki, LendingTree, Malwarebytes, Slickdeals, Sweetwater, Udacity, Zumper and 14 West recognized for their success in customer-centric, AI-powered campaigns across all marketing channels
SAN FRANCISCO, September 1, 2022 /PRNewswire/ — blue shiftthe leading Smart Hub platform for intelligent customer engagement, today announced the winners of its Omnies Awards celebrating the innovative ways marketers are hyper-personalizing connections at scale. 2022 Omnies Awards Winners Announced at Company’s Annual Conference Engage conference, held August 31 in San Francisco.
“The Blueshift Omnies recognize impactful initiatives that create moments of wonder for customers at every touchpoint using connected cross-channel campaigns, AI-powered personalization, rich customer data, and more,” said Vijay Chittor, CEO and co-founder of Blueshift. “Omnies winners are marketing innovators, trailblazers, leaders, rising stars and mentors. We are proud to celebrate their inspiring approaches to energizing marketing.”
The following organizations have driven change and value for their business by leveraging the power of intelligent customer engagement across all channels and have been recognized as 2022 Omnies Awards winners in their categories:
- Orchestration Category Winner: Zumper
Zumper’s mission is to modernize the rental experience for renters and owners by making renting an apartment as easy as booking a hotel. Zumper uses AI-powered recommendations to connect tenants to the right listings. Even with millions of listings, Zumper caters to each tenant’s unique preferences, orchestrating robust customer journeys through email, text, and push notifications.
- Winner of the Marketing with AI category: CarParts.com
Using the latest technology and design principles, CarParts.com makes it easy for drivers to purchase the parts they need and get their vehicle back on the road. The company uses AI-based recommendations to find the right auto parts for every customer from over 800,000 SKUs. CarParts.com provides personalized product and content recommendations to each user based on their vehicle’s year, make and model, as well as real-time behaviors on the website.
- New Rising Star Category Winner: Sweetwater
Sweetwater is the #1 online retailer of professional audio and musical instruments in United States, serving more than eight million music creators. As a new Blueshift client, Sweetwater decided to implement a data-driven marketing strategy. Focused on engaging interactions across multiple touchpoints throughout the customer lifecycle (email, web, in-app, social), Sweetwater aims to provide personalized recommendations for each user.
- New Rising Star Winner: Malwarebytes
Malwarebytes brings cyber protection to everyone, helping to keep customers safe from online threats. Malwarebytes’ strategy focuses on creating a unified experience for customers, which improves engagement, retention, and adoption. Since integrating with Blueshift, Malwarebytes has been able to increase its email customer base, email open rates, and engagement, as well as improve existing marketing campaigns and launch new ones.
- Winner of the Innovative Campaign category: italki
italki offers a complete language experience for anyone who wants to learn a new language in a personalized and authentic way. One of italki’s innovative marketing campaigns focuses on recommending engaging content to students based on their learning language and unique learning path. By making improvements to the campaign’s target audience, model, and recommendation scheme, the campaign resulted in a significant increase in revenue.
- Engagement Category Winner: Slickdeals
Slickdeals is where 12 million savvy shoppers discover and share great deals. Slickdeals launched a marketing program to encourage current and new users to engage with the community. Using segmentation, Slickdeals was able to target experienced users and new users based on common behaviors and signals of interest to create lookalike audiences. This program increased engagement and transactions by over 65%.
- Engagement Category Winner: Udacity
Udacity is on a mission to improve the global workforce through the power of knowledge. By creating personalized 1:1 interactions and triggering real-time messages, Udacity has continued to increase student engagement.
- First Party Strategic Data Category Winner: 14 West
14 West is a business services company with a global vision. 14 West Tech & Media Solutions offers a range of products and services for publishing in the digital age. 14 West works with affiliate publishers to acquire first-party data on many brands. With this rich data, 14 West gained a better understanding of its customers to personalize omnichannel journeys for increased engagement.
- First Party Strategic Data Category Winner: LendingTree
LendingTree is an online lending marketplace for various financial borrowing needs including car loans, home loans, small business loans, personal loans, student loans, credit cards, and more. The company also offers customers expert advice and financial health tips and tricks. LendingTree uses first-party data to power a true omnichannel environment, leveraging orchestrated triggers across all touchpoints, including email, mobile, text, direct mail, and paid media audience syndications .
Each category had many impressive submissions. In addition to the winners, these chosen winners demonstrated marketing excellence in their categories:
- Orchestration: ClearScore, Chatbooks, Stitch Fix
- Marketing with AI: discovery+, Tradera, Skillshare, vouchercloud
- New rising star: PRADCO, Zark
- Innovative campaign: WayUp
- Commitment: james allen
- First party strategic data: BIGGBY CAFE
San Franciscopowered by Blueshift helps brands deliver relevant and connected experiences across every customer interaction. The Blueshift multi-channel marketing platform uses patented artificial intelligence technology to unify, inform and activate all customer data across all channels and applications. With unified data, cross-channel orchestration, intelligent decision-making, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver real-time, 1:1 experiences across the lifecycle. customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest growing technology companies in North America.
For more information, visit blueshift.com.