National Lending Group makes a business pivot

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Shop aggregator National Lending Group has set out a new growth strategy, including a partnership that will encourage more brokers to get into trade finance.

National Lending Group (NLG) aimed to be the leading provider of brokerage services to accountants and accounting services to brokers, as part of a new growth strategy set out by the board of directors.

The company has partnered with SME broker education provider Accendo Financial and will subsidize brokers who engage in their series of short courses and trade finance literacy mentorship program.

Steve Lake, director of partnerships at NLG, said the company has launched other brokerage initiatives.

“We have extended our training and career development programs to support the development of well-rounded and competent brokers with strong businesses,” he explained.

“This now includes the development of personalized, measurable and traceable business plans for each broker, as well as more development opportunities.”

Trent Carter, co-founder of Accendo Financial, said the partnership will help NLG brokers “embrace diversification and become more confident in their discovery process, financial analysis skills and credit submission writing.” successful”.

“We are confident that this program will help create value in the broker’s business by creating more loyal customers, increasing revenue and generating repeat and referral opportunities,” Carter said.

In addition, Mr. Lake said NLG will encourage deeper collaborations between its accountants and brokers.

DISCOVER

Accountants and brokers under NLG will need to form closer alliances to “drive lead generation, expand their service offering” and deliver results to clients, Lake said.

[Related: Brokerage launches ‘real life’ broker training program]

National Lending Group makes a business pivot

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Last update: March 10, 2022

Posted: March 14, 2022

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Sarah Simkins

Sarah Simkins

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Sarah Simpkins is the managing editor of Mortgage Business and The Adviser.

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